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About Fluidly

Who's behind Fluidly

I'm Christian, and I spent fifteen years as a solution architect at the world's largest SEK bank — turning what the business needed into systems that worked. What I kept seeing was the same gap. The bank had powerful systems; the finance teams had spreadsheets. Anything they wanted to change meant a request, a queue, a consultant. The data existed — it just never reached the people who needed it in a form they could shape themselves.

Fluidly is the tool I wished those teams had. You connect the banks and ERPs you already use, and you build the views, forecasts, and reports yourself — visually, like working in a live spreadsheet. The visual, build-it-yourself approach comes from an earlier life of mine teaching computer graphics at Stockholm University; it turns out finance flows and visual flows have more in common than you'd think.

I left the bank to build it properly. That's Fluidly.

The team

Fluidly is small on purpose. The people building it:

Nicklas Bystedt

Nicklas Bystedt(Skellefteå)

Backend

Started his career at Ericsson and has spent three decades building reliable production systems, now on Elixir/Phoenix. The reason Fluidly's numbers don't fall over.

Jonas Lind-Bertéussen

Jonas Lind-Bertéussen(Stockholm)

Service design

Thirty years in the field; built Klarna's first checkout and Shareville. Takes the engineer's node-graph and turns it into something a finance team actually wants to use.

Magnus Pong

Magnus Pong(Malmö)

Art direction

Came from Spotify and SVT; owns how Fluidly looks and feels.

We're spread across Sweden, we talk to each other constantly, and when you talk to Fluidly you talk to one of us — not a sales team.

Where we are

Built across Sweden — Uppsala, Skellefteå, Stockholm and Malmö. Fluidly AB, org. nr. 559065-4405. We're a Nordic company building for Nordic finance teams first — the banks, the ERPs, the currencies, and the reporting rules we actually know.

Why trust us

Two honest reasons, and one honest caveat.

  1. The numbers are deterministic — no AI in the data path. Nothing fetches, distills, or decides what to show you. Every figure traces back to a bank statement or an ERP entry through plain, repeatable math. No black box, nothing you can't account for.
  2. We're builders, not a sales funnel. The people who answer your questions are the people who wrote the code.

The caveat: Fluidly 2.0 is early. We're onboarding our first customers now, one at a time, by hand. That's deliberate — we'd rather get a handful of finance teams genuinely well-served than scale before the product earns it.

Book a demo

Or watch from a distance — join the waitlist →

Want to talk shop? I read everything that comes to hello@fluid.ly. — Christian